{"id":10824,"date":"2026-07-02T13:52:41","date_gmt":"2026-07-02T17:52:41","guid":{"rendered":"https:\/\/guidi.co\/?p=10824"},"modified":"2026-07-02T14:55:23","modified_gmt":"2026-07-02T18:55:23","slug":"erreurs-frequentes-en-design-graphique","status":"publish","type":"post","link":"https:\/\/guidi.co\/en\/erreurs-frequentes-en-design-graphique\/","title":{"rendered":"Les erreurs fr\u00e9quentes en design graphique"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10824\" class=\"elementor elementor-10824\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dddf7a3 e-con-full elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"dddf7a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;fixed&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4714a31 elementor-widget__width-inherit e-transform e-transform elementor-widget elementor-widget-post-navigation\" data-id=\"4714a31\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-90,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_laptop&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile_extra&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-200,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_laptop&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile_extra&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile_extra&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/guidi.co\/en\/10-couvertures-livre-design\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Pr\u00e9c\u00e9dent<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-420a3fc e-con-full pad-b-m animated-slow e-flex elementor-invisible e-con e-parent\" data-id=\"420a3fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28acf1b elementor-invisible elementor-widget elementor-widget-post-info\" data-id=\"28acf1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1342dff elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/guidi.co\/en\/2026\/07\/02\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>2 July 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db84ca2 animated-slow elementor-invisible elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"db84ca2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Les erreurs fr\u00e9quentes en design graphique<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ce98e7 pad-tb-s animated-slow elementor-hidden-mobile_extra elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-author-box\" data-id=\"6ce98e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/29b3f48c4f1d8c351d990a662bfc1aa7f0c7a741b7eab347c3bab9f9edf85549?s=96&#038;d=mm&#038;r=g\" alt=\"Picture of Par Maude Tessier\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPar Maude Tessier\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Designer graphique<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bda54b5 e-con-full pad-tb-s animated-slow elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet e-flex elementor-invisible e-con e-child\" data-id=\"bda54b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a001c20 elementor-widget elementor-widget-image\" data-id=\"a001c20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/29b3f48c4f1d8c351d990a662bfc1aa7f0c7a741b7eab347c3bab9f9edf85549?s=96&#038;d=mm&#038;r=g\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf4acc2 e-con-full e-flex e-con e-child\" data-id=\"cf4acc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3196f7 elementor-widget elementor-widget-text-editor\" data-id=\"f3196f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPar Maude Tessier\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-930eaad elementor-widget elementor-widget-text-editor\" data-id=\"930eaad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDesigner graphique\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4692d40 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4692d40\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1200}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1800\" height=\"1105\" src=\"https:\/\/guidi.co\/wp-content\/uploads\/gui-erreur-frequentes-graphisme.jpg\" class=\"attachment-full size-full wp-image-10832\" alt=\"\" srcset=\"https:\/\/guidi.co\/wp-content\/uploads\/gui-erreur-frequentes-graphisme.jpg 1800w, https:\/\/guidi.co\/wp-content\/uploads\/gui-erreur-frequentes-graphisme-768x471.jpg 768w, https:\/\/guidi.co\/wp-content\/uploads\/gui-erreur-frequentes-graphisme-1536x943.jpg 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" title=\"GUI_erreur-frequentes-graphisme\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d9b71c2 e-con-full animated-slow e-flex elementor-invisible e-con e-parent\" data-id=\"7d9b71c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a99e65a pad-b-s elementor-widget elementor-widget-heading\" data-id=\"a99e65a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cr\u00e9er un visuel, \u00e7a peut sembler simple. Sauf que souvent, le r\u00e9sultat laisse \u00e0 d\u00e9sirer, sans qu'on sache vraiment pourquoi. La bonne nouvelle, c'est que la majorit\u00e9 des erreurs qu'on voit passer ne viennent pas d'un manque de talent ou de cr\u00e9ativit\u00e9. Elles viennent de quelques principes de base qu'on ne conna\u00eet pas encore. Sans jugement, voici les erreurs les plus fr\u00e9quentes que mes coll\u00e8gues et moi observons en tant que professionnelles et comment elles peuvent \u00eatre \u00e9vit\u00e9es.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb93267 e-con-full pad-b-s e-flex e-con e-child\" data-id=\"eb93267\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9940921 elementor-widget elementor-widget-heading\" data-id=\"9940921\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1 - Oublier les marges (et le vide expressif)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42ae7c6 elementor-widget elementor-widget-text-editor\" data-id=\"42ae7c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En tant que designer graphique, je le remarque souvent: que ce soit sur une affiche, une publication Instagram, une carte d&#8217;affaires ou un site Web, l&#8217;une des erreurs les plus courantes est de n\u00e9gliger les marges. Le r\u00e9flexe naturel, c&#8217;est de vouloir remplir tout l&#8217;espace disponible. R\u00e9sultat: le contenu se retrouve coll\u00e9 aux bords, l&#8217;\u0153il ne sait plus o\u00f9 aller et le message se perd.<\/span><\/p><p><span style=\"font-weight: 400;\">Les marges, c&#8217;est ce qui structure un visuel et lui donne de la tenue. Elles prot\u00e8gent le contenu lors de l&#8217;impression, guident le regard vers ce qui est important et sur le Web, elles s&#8217;assurent qu&#8217;aucune information n&#8217;est coup\u00e9e \u00e0 l&#8217;\u00e9cran. Un visuel bien a\u00e9r\u00e9 inspire confiance, l\u00e0 o\u00f9 un visuel surcharg\u00e9 peut rapidement perdre en cr\u00e9dibilit\u00e9.<\/span><\/p><p><span style=\"font-weight: 400;\">Et c&#8217;est l\u00e0 qu&#8217;entre en jeu le vide expressif: en design, l&#8217;espace vide n&#8217;est pas un oubli, c&#8217;est un outil. Il met en valeur, cr\u00e9e une hi\u00e9rarchie et laisse le message s&#8217;imposer. Si un designer a laiss\u00e9 de l&#8217;espace dans une composition, c&#8217;est rarement par accident. Ce vide est souvent intentionnel et le combler nuirait \u00e0 l&#8217;ensemble. Moins on entasse, plus le message est fort.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44155e0 elementor-widget elementor-widget-image\" data-id=\"44155e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/guidi.co\/wp-content\/uploads\/gui-article-blog-erreurs-frequentes-visuels-gui-erreurs-frequentes-1-1.jpg\" class=\"attachment-full size-full wp-image-10837\" alt=\"\" srcset=\"https:\/\/guidi.co\/wp-content\/uploads\/gui-article-blog-erreurs-frequentes-visuels-gui-erreurs-frequentes-1-1.jpg 1920w, https:\/\/guidi.co\/wp-content\/uploads\/gui-article-blog-erreurs-frequentes-visuels-gui-erreurs-frequentes-1-1-768x432.jpg 768w, https:\/\/guidi.co\/wp-content\/uploads\/gui-article-blog-erreurs-frequentes-visuels-gui-erreurs-frequentes-1-1-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"GUI_Article_Blog_Erreurs-Frequentes_Visuels_GUI_Erreurs-frequentes-1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0039bab e-con-full pad-b-s e-flex e-con e-child\" data-id=\"0039bab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f60da9 elementor-widget elementor-widget-heading\" data-id=\"2f60da9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2 - Les logos surcharg\u00e9s<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b818238 elementor-widget elementor-widget-text-editor\" data-id=\"b818238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marie-Eve, strat\u00e8ge de marque, fait partie de celles qui remarquent ce genre d&#8217;erreur: les logos surcharg\u00e9s. Bien souvent, le logo constitue la premi\u00e8re impression qu\u2019une entreprise laisse et pourtant, c&#8217;est l&#8217;un des \u00e9l\u00e9ments les plus fr\u00e9quemment surcharg\u00e9s, autant en \u00e9l\u00e9ments graphiques qu&#8217;en texte. L&#8217;intention derri\u00e8re est bonne: on veut tout dire, tout montrer, tout inclure. Mais un logo n&#8217;est pas le r\u00e9sum\u00e9 d\u2019une entreprise. C&#8217;est une signature.<\/span><\/p><p><span style=\"font-weight: 400;\">Lorsqu\u2019il est trop charg\u00e9, il pose un probl\u00e8me concret: il ne fonctionne plus sur tous les outils de communications. Sur une carte d&#8217;affaires, sur un site web, sur une broderie, en favicon dans un onglet de navigateur. Plus il y a d&#8217;\u00e9l\u00e9ments, plus il devient illisible \u00e0 petit format. Ce qui semblait d\u00e9taill\u00e9 et professionnel sur grand \u00e9cran devient un bloc flou de quelques pixels seulement.<\/span><\/p><p><span style=\"font-weight: 400;\">La simplicit\u00e9, ce n&#8217;est pas un manque d&#8217;ambition, car un logo \u00e9pur\u00e9 n&#8217;est pas banal, mais plut\u00f4t un logo qui se reconna\u00eet facilement et qui traverse le temps. Les marques les plus iconiques au monde sont presque toutes d&#8217;une simplicit\u00e9 frappante. Ce n&#8217;est pas un hasard.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b4d14 elementor-widget elementor-widget-image\" data-id=\"c9b4d14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/guidi.co\/wp-content\/uploads\/gui-article-blog-erreurs-frequentes-visuels-gui-erreurs-frequentes-2.jpg\" class=\"attachment-full size-full wp-image-10838\" alt=\"\" srcset=\"https:\/\/guidi.co\/wp-content\/uploads\/gui-article-blog-erreurs-frequentes-visuels-gui-erreurs-frequentes-2.jpg 1920w, https:\/\/guidi.co\/wp-content\/uploads\/gui-article-blog-erreurs-frequentes-visuels-gui-erreurs-frequentes-2-768x432.jpg 768w, https:\/\/guidi.co\/wp-content\/uploads\/gui-article-blog-erreurs-frequentes-visuels-gui-erreurs-frequentes-2-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"GUI_Article_Blog_Erreurs-Frequentes_Visuels_GUI_Erreurs-frequentes-2\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2076bbc e-con-full pad-b-s e-flex e-con e-child\" data-id=\"2076bbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efbee6c elementor-widget elementor-widget-heading\" data-id=\"efbee6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3 - Le manque de coh\u00e9rence visuelle<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92f2667 elementor-widget elementor-widget-text-editor\" data-id=\"92f2667\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Audr\u00e9e, l&#8217;une de nos directrices artistiques, soul\u00e8ve le manque d&#8217;uniformit\u00e9 dans les visuels comme l&#8217;une des erreurs les plus fr\u00e9quentes qu&#8217;elle observe. La coh\u00e9rence visuelle, c&#8217;est ce qui fait qu&#8217;une marque se reconna\u00eet instantan\u00e9ment, sans m\u00eame avoir besoin d\u2019en lire le nom. C&#8217;est la m\u00eame famille de polices, la m\u00eame palette de couleurs, le m\u00eame style d&#8217;illustrations ou de photos. Quand ces \u00e9l\u00e9ments sont coh\u00e9rents, la marque s&#8217;ancre dans la m\u00e9moire.<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019inconstance a un impact direct sur la cr\u00e9dibilit\u00e9. Une entreprise dont les visuels manquent d&#8217;uniformit\u00e9 donne l&#8217;impression d&#8217;\u00eatre d\u00e9sorganis\u00e9e, m\u00eame si ce n&#8217;est pas du tout le cas en r\u00e9alit\u00e9. La bonne nouvelle, c&#8217;est que c&#8217;est l&#8217;un des probl\u00e8mes les plus faciles \u00e0 corriger: d\u00e9finir ses couleurs, ses polices et ses \u00e9l\u00e9ments graphiques dans un guide de normes et s&#8217;y tenir.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53ef593 elementor-widget elementor-widget-image\" data-id=\"53ef593\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/guidi.co\/wp-content\/uploads\/gui-article-blog-erreurs-frequentes-visuels-gui-erreurs-frequentes-3.jpg\" class=\"attachment-full size-full wp-image-10839\" alt=\"\" srcset=\"https:\/\/guidi.co\/wp-content\/uploads\/gui-article-blog-erreurs-frequentes-visuels-gui-erreurs-frequentes-3.jpg 1920w, https:\/\/guidi.co\/wp-content\/uploads\/gui-article-blog-erreurs-frequentes-visuels-gui-erreurs-frequentes-3-768x432.jpg 768w, https:\/\/guidi.co\/wp-content\/uploads\/gui-article-blog-erreurs-frequentes-visuels-gui-erreurs-frequentes-3-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"GUI_Article_Blog_Erreurs-Frequentes_Visuels_GUI_Erreurs-frequentes-3\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3451bb3 e-con-full pad-b-s e-flex e-con e-child\" data-id=\"3451bb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0a4871 elementor-widget elementor-widget-heading\" data-id=\"d0a4871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4 - Les visuels surcharg\u00e9s<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2abd3c5 elementor-widget elementor-widget-text-editor\" data-id=\"2abd3c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Quant \u00e0 Gabrielle, l&#8217;une de nos designers graphiques, elle remarque souvent des visuels trop charg\u00e9s o\u00f9 on a voulu tout mettre. Beaucoup d&#8217;\u00e9l\u00e9ments d\u00e9coratifs, trop de texte et une grande quantit\u00e9 d&#8217;effets. Le r\u00e9sultat est un visuel o\u00f9 tout est au m\u00eame niveau et o\u00f9 plus rien ne se d\u00e9marque vraiment.<\/span><\/p><p><span style=\"font-weight: 400;\">Sur les r\u00e9seaux sociaux, c&#8217;est particuli\u00e8rement flagrant. On <\/span><i><span style=\"font-weight: 400;\">scroll<\/span><\/i><span style=\"font-weight: 400;\"> vite et un visuel surcharg\u00e9 ne donne pas envie de s&#8217;arr\u00eater. Trop de texte? L&#8217;envie de lire dispara\u00eet avant m\u00eame d&#8217;avoir commenc\u00e9. Pourtant, une bonne alternative existe: r\u00e9server le visuel \u00e0 l&#8217;essentiel et d\u00e9placer les informations secondaires dans le texte d&#8217;accompagnement. Les d\u00e9tails importants y trouveront leur place, sans alourdir le visuel.<\/span><\/p><p><span style=\"font-weight: 400;\">Parfois, le probl\u00e8me n&#8217;est pas ce qu&#8217;on met dedans, mais le support qu&#8217;on a choisi. Se questionner sur le besoin r\u00e9el derri\u00e8re le message \u00e0 passer, c&#8217;est l&#8217;\u00e9tape principale pour trouver le bon format de diffusion.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a90ed3b elementor-widget elementor-widget-image\" data-id=\"a90ed3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/guidi.co\/wp-content\/uploads\/gui-article-blog-erreurs-frequentes-visuels-04.jpg\" class=\"attachment-full size-full wp-image-10840\" alt=\"\" srcset=\"https:\/\/guidi.co\/wp-content\/uploads\/gui-article-blog-erreurs-frequentes-visuels-04.jpg 1920w, https:\/\/guidi.co\/wp-content\/uploads\/gui-article-blog-erreurs-frequentes-visuels-04-768x432.jpg 768w, https:\/\/guidi.co\/wp-content\/uploads\/gui-article-blog-erreurs-frequentes-visuels-04-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"GUI_Article_Blog_Erreurs-Frequentes_Visuels-04\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fac7dab e-con-full e-flex e-con e-child\" data-id=\"fac7dab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aca74fd elementor-widget elementor-widget-heading\" data-id=\"aca74fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5 - Le manque de hi\u00e9rarchie<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c13483b elementor-widget elementor-widget-text-editor\" data-id=\"c13483b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Finalement, Alexia, l&#8217;une de nos designers graphiques, soul\u00e8ve une erreur difficile \u00e0 manquer : l&#8217;absence de hi\u00e9rarchie dans les informations. Quand tout est pr\u00e9sent\u00e9 au m\u00eame niveau visuel, l&#8217;\u0153il ne sait plus quoi regarder en premier et finit par d\u00e9crocher.<\/span><\/p><p><span style=\"font-weight: 400;\">La hi\u00e9rarchie visuelle, c&#8217;est l&#8217;art d&#8217;organiser l&#8217;information pour guider le regard. C&#8217;est la combinaison de la taille, du poids et de la couleur qui cr\u00e9e une distinction claire entre ce qui est principal et ce qui est secondaire. Quand le contenu est bien structur\u00e9, le lecteur sait instinctivement quoi regarder et l&#8217;essentiel ressort naturellement.<\/span><\/p><p><span style=\"font-weight: 400;\">Et \u00e7a s&#8217;applique partout: une affiche, un site Web, une pr\u00e9sentation ou un document interne. Peu importe le support, quand tout est au m\u00eame niveau d&#8217;importance visuelle, plus rien n\u2019est important. Cr\u00e9er des niveaux d&#8217;information, c&#8217;est rendre service \u00e0 ceux qui lisent et s&#8217;assurer que le message le plus important est lu.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-243f5d3 elementor-widget elementor-widget-image\" data-id=\"243f5d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/guidi.co\/wp-content\/uploads\/gui-article-blog-erreurs-frequentes-visuels-05.jpg\" class=\"attachment-full size-full wp-image-10841\" alt=\"\" srcset=\"https:\/\/guidi.co\/wp-content\/uploads\/gui-article-blog-erreurs-frequentes-visuels-05.jpg 1920w, https:\/\/guidi.co\/wp-content\/uploads\/gui-article-blog-erreurs-frequentes-visuels-05-768x432.jpg 768w, https:\/\/guidi.co\/wp-content\/uploads\/gui-article-blog-erreurs-frequentes-visuels-05-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"GUI_Article_Blog_Erreurs-Frequentes_Visuels-05\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d32d65 e-con-full e-flex e-con e-child\" data-id=\"8d32d65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-957f304 elementor-widget elementor-widget-heading\" data-id=\"957f304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">En r\u00e9sum\u00e9<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-287ff3c elementor-widget elementor-widget-text-editor\" data-id=\"287ff3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ces erreurs, nous les voyons passer r\u00e9guli\u00e8rement et ce n&#8217;est en rien une critique. La plupart du temps, elles viennent simplement du fait qu&#8217;on ne nous a jamais expliqu\u00e9 ces principes de design. Maintenant que vous les connaissez, vous avez d\u00e9j\u00e0 une longueur d&#8217;avance!<\/span><\/p><p><span style=\"font-weight: 400;\">Et si vous souhaitez vous assurer que vos visuels sont \u00e0 la hauteur de vos services et produits, <\/span><span style=\"font-weight: 400;\">Guidi<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">co<\/span><span style=\"font-weight: 400;\"> est l\u00e0 pour \u00e7a. Nous travaillons avec vous afin de cr\u00e9er des designs qui ont de l&#8217;impact, de la coh\u00e9rence et qui vous ressemblent.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ec1b08 e-con-full pad-b-s e-flex e-con e-child\" data-id=\"1ec1b08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e365 pad-t-l elementor-widget elementor-widget-heading\" data-id=\"f41e365\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">B\u00e2tissons une marque forte, coh\u00e9rente et digne de confiance!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c58f2 elementor-align-center pad-b-l boutons-alignes-centre expert_btn_outline elementor-widget elementor-widget-button\" data-id=\"46c58f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prenez rendez-vous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ae95bf e-con-full pad-b-m elementor-hidden-desktop elementor-hidden-laptop e-flex e-con e-child\" data-id=\"6ae95bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d355fa3 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"d355fa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/guidi.co\/en\/10-couvertures-livre-design\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Pr\u00e9c\u00e9dent<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sans jugement, voici les erreurs les plus fr\u00e9quentes que mes coll\u00e8gues et moi observons en tant que professionnelles et comment elles peuvent \u00eatre \u00e9vit\u00e9es.<\/p>\n","protected":false},"author":7,"featured_media":10832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Les erreurs fr\u00e9quentes en design graphique %%sep%% %%sitetitle%%","_seopress_titles_desc":"Cinq erreurs fr\u00e9quentes en design graphique d\u00e9crypt\u00e9es par l'\u00e9quipe Guidi. Des principes simples qui font toute la diff\u00e9rence dans vos visuels.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-10824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias"],"acf":[],"_links":{"self":[{"href":"https:\/\/guidi.co\/en\/wp-json\/wp\/v2\/posts\/10824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guidi.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guidi.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guidi.co\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/guidi.co\/en\/wp-json\/wp\/v2\/comments?post=10824"}],"version-history":[{"count":13,"href":"https:\/\/guidi.co\/en\/wp-json\/wp\/v2\/posts\/10824\/revisions"}],"predecessor-version":[{"id":10845,"href":"https:\/\/guidi.co\/en\/wp-json\/wp\/v2\/posts\/10824\/revisions\/10845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guidi.co\/en\/wp-json\/wp\/v2\/media\/10832"}],"wp:attachment":[{"href":"https:\/\/guidi.co\/en\/wp-json\/wp\/v2\/media?parent=10824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guidi.co\/en\/wp-json\/wp\/v2\/categories?post=10824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guidi.co\/en\/wp-json\/wp\/v2\/tags?post=10824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}