Since 2023, Guidi.co has been supporting the Municipality of Saint-Paul with its communications regarding “Mardis d’août,” helping to keep the event alive from one edition to the next.
In 2025, as “Mardis d’août” celebrated its 25th anniversary, the city commissioned us to develop a new visual identity. Vibrant and dynamic, this new identity modernizes the event’s brand while giving it a strong and recognizable image.
It was then adapted for use across various communication channels, including posters, banners, flags, billboards, and social media graphics. For this anniversary edition, we also designed the label for a beer brewed specifically for the occasion.