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Michel Bourgeois - Maison & Atelier
Michel Bourgeois - Maison & Atelier is both a boutique specializing in furniture and home décor, located in Sainte-Marcelline in the Lanaudière region, and a custom furniture design workshop.
Mandate
Since 2019, Guidi.co has been supporting Michel Bourgeois - Maison & Atelier in the development and enhancement of its identity. Initially focused on print materials and web updates, our collaboration has evolved over the years to meet his growing needs.
In 2023, a wind of renewal blew over the brand thanks to a comprehensive strategic plan proposed by the agency. We modernized the brand image, clarified the company's two components - the boutique and the custom design workshop - and strengthened visual consistency to maximize its impact. At the same time, we completely redesigned the website to support the growth of its online boutique and expand its audience.
Even today, as at every stage, Guidi.co maintains a continuous presence through the management of its newsletters, social networks, direct mailings and digital signage, helping to increase Michel Bourgeois' visibility and notoriety.
In 2023, a wind of renewal blew over the brand thanks to a comprehensive strategic plan proposed by the agency. We modernized the brand image, clarified the company's two components - the boutique and the custom design workshop - and strengthened visual consistency to maximize its impact. At the same time, we completely redesigned the website to support the growth of its online boutique and expand its audience.
Even today, as at every stage, Guidi.co maintains a continuous presence through the management of its newsletters, social networks, direct mailings and digital signage, helping to increase Michel Bourgeois' visibility and notoriety.
Expertise
Rebrand
Digital and print design
E-Commerce
Social media
Visibility campaign
Strategic plan
Digital and print design
E-Commerce
Social media
Visibility campaign
Strategic plan
