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La Course aux 1000 pieds
The Course aux 1000 pieds is a family charity event benefiting the Fondation des Samares, bringing together various courses from the Bout'chou to the very popular Défi-Entreprises 10×1 km, to promote healthy lifestyle habits and school perseverance. More than 3,500 runners are expected to take part each year, in the heart of downtown Joliette.
Mandate
Each year, several communications tools are developed to support the visibility of the race. In 2024, the visual identity was completely overhauled to make way for a more modern design, in perfect harmony with the event itself, which has evolved over the years. An anniversary version was also designed to mark its 10th anniversary.e edition.
From the promotional poster to the visuals for social networks, every communication tool is carefully thought out to reflect the energy of the event and attract the participation of as many people as possible.
From the promotional poster to the visuals for social networks, every communication tool is carefully thought out to reflect the energy of the event and attract the participation of as many people as possible.
Expertise
Rebrand
Digital and print design
Social media
Brand design
Web development
Digital and print design
Social media
Brand design
Web development
Photographer: © Guillaume Morin | Folktographe
